One chapter explains about the shapes of words and letters in each
sentence. People's eyes read more quickly and smoothly, but in shape jumps
called saccade. Also, there's an example that uppercase letters may be harder
to read than lowercase letters. But, authors can use these uppercase letters to
show people shouting. Another chapter talks about the different look of the
typefaces such as san serifs and serifs. There is a debate about how to read it
smoothly, but there's no rule how to use them because of people’s reading style.
There're many typefaces with different shapes. Some typefaces are too
decorative making make it hard to read and understand. Another chapter explains
about reading a single wide column and multiple columns. Many people prefer to
read multiple columns when reading newspapers, magazines, and websites. These
are easy to read smoothly and fast compared to the single wide column which
takes time to read and possibly losing your place going to the next line.
Definition:
Saccade: The reader's eye move in quick, sharp jumps with short
period of stillness in between.
Fixations: The moment of stillness
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