BACKGROUND
Borracchini’s Bakery is Seattle's
historic Italian privately owned, family business bakery, tracing our roots
back to our founding in 1922. Our quality and customer service is unmatched,
proven by the longevity, loyalty and satisfaction of our customers over the
years. It has small grocery market, deli, breads, pastries and cakes. It looks
forward to serving you and making your special day as memorable as it can be.
It loves to make customers the cake or cookies for their unique events such as
birthday, wedding, or party.
CLIENT
Borracchini’s Bakery
TARGET AUDIENCE
Italian residences, 30 to 50 age adults, and kids
PROBLEMS
When the audiences want to buy breads or pastries. There will
have brown sack to gather the donuts or cookies together. Also, the plastic bag
is for the loaf of bread. It doesn’t have any Italian packaging to place
cookies or donuts to be organizing inside. Cake does have blank pink packaging.
OPPORTIUNITY
Create to make bit old-traditional of
Italian on the package. It can be tons of size of boxes since small to big. It
may present some Ancient Roman’s sculptures and ivy plants on different boxes.
KEY BENEFITS
Coming soon...
SCHEDULE
Week 3: Brainstorming the idea for Project 2
Week 4: Sketching and feedback
Week 5: Sketching and feedback
Week 6: Art direction to improve design
Week 7: Prelim Critics
Week 8: Final Critics
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